Digital Marketing Curriculum

Professional Courses

Digital Marketing Manager

This Course in digital marketing aims to train its students on how to manage a website for research, online marketing for shopping and entertainment using content, bounce rate analysis, popularity of the site, architecture and response time to improve the visibility of the website and to drive traffic and generate sales for the website /Company, as well as carry out reputation management, conversion rate optimization and web analytics.

Social Media Networking and Management

The Social Media program is designed to build advanced skill sets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage

and strategize social media marketing initiatives.

Skill Courses

Search Engine Marketing Executive

Search Engine Marketing Executives are responsible for managing all paid search campaigns on all major search engine networks. They are responsible for setting up pay-per-click (PPC) campaigns and execute activities such as keyword research, advertisement copies creation, keywords bidding, set-up of advertisement extensions etc. to drive relevant paid traffic to the website or landing pages.

Advertising Operations Coordinator (Digital)

Certificate Course in Advertising Operations is an Ad Operations training course. You will be learning all aspects of Ad Operations including Industry Overview, Ad Servers, Ad Trafficking, Campaign Optimization, Tracking, Targeting, Analytics, Reporting, Discrepancies and more.

Learn Ad Operations and start a new career or upgrade to the next level in your career.

The course includes practice in a real environment within the industry

Search Engine Optimization Executive

Search Engine Optimization Executives are responsible for managing all search engine optimization activities such as making content, keywords strategy, link building for website strategy to increase rankings in all major search networks and drive organic traffic to the website. The course material has been designed by dsigital media marketing experts, who have got more than 5 years of experience in Ad Operations practices and SEO. Learn Search Engine Operations and start a new career or upgrade to the next level in your career.

Social Media Executive

The Social Media program is designed to build advanced skill sets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage

and strategize social media marketing initiatives.