Skill Mission

Skill Mission

AKD Institute has initiated a Skill Development initiative, through affiliations with the National Skill Development Corporation and the National Skill Development Mission of the Government in active partnership with the Media and Entertainment Skill Council. The courses on offer include basic courses in Media Operations like Journalism, Photography and Operational services as also a variety of options in the Digital Media Marketing arena.

Digital Media

Careers in digital media are much sought after. Digital media specialists design and develop content for video games, websites, animation, special effects and marketing initiatives. If analytics are your special talent, you can also find jobs working with information technology and web analytics. Preparation for a career in digital media varies. Other jobs, like computer programming, may require specialized training or a college degree. Careers in digital media include video game design, social media marketing, graphic designer, production assistant, video editor, web application developer, web analytics specialists, and even photography. In most cases, you may begin as an assistant or as a grunt laborer, but if you are talented and have a can-do attitude, opportunities to move up the ladder are plentiful. Being creative, having an understanding of digital media, and the ability to program and design for the web, are critical skills for this career field. Demonstrating experience, even as a volunteer or as an intern, will also add to your ability to land a job in digital media.

Practical Job oriented Curriculum

The students are guided through a industry orientation program prior to start of the course lectures to enable students grasp the industry environment and requirements. It aims to build a creative foundation for the students to better grasp the creative angles of the studies. During the course curriculum, students are not only imparted practical training in the labs, but are also provided with opportunities of exploring the subjects in a real life industry environment.

On completion of the course, students are provided an Internship in the industry to further sharpen their skills. The Internship program is an integral part of all our courses and it is a mandatory part of our Course Curriculum.

Focus Areas

Content and Creativity

In publishing, art, and communication, content is the information and experiences that are directed towards an end-user or audience. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”. Content can be delivered via many different media including the Internet cinema, television, smartphones, audio CDs, books, e-books, magazines .

At AKD Institute, courses are designed for creative generation of Content through Photography and Journalism, including Digital Editing and Graphic overlay.

Digital Marketing

Digital Media Marketing is not constrained just to the internet; it incorporates a lot more. In digital marketing media, you have Short Message Services via mobile phones; Blogs, Voice Broadcasts, Websites; Really Simple Syndication (RSS); Podcasts; Feeds; Video messages; Outdoor Digital Displays, and so forth. The significance of digital media and marketing is a core area of expertise with the AKD Media, which owns the AKD Institute.

Social Media

Social media marketing has increased due to the growing active user rates on social media sites. For example, Facebook currently has 2.2 billion users, Twitter has 330 million active users and Instagram has 800 million users. One of the main uses is to interact with audiences to create awareness of their brand or service, with the main idea of creating a two way communication system where the audience and/or customers can interact back; providing feedback as just one example.